It began with an opening ceremony that included a pre-recorded speech from Los Angeles Mayor Antonio Villaraigosa, who was originally supposed to be present at the event, but opted to be at President Barack Obama’s speech to Congress the same day.
Shopping malls and fashion centers across the world participated in the kickoff event, Fashion’s Night Out, for New York Fashion Week Thursday.As one of Southern California’s most prominent shopping centers, the Beverly Center made sure not to be left out of the festivities. The event featured fashion shows, celebrity appearances, massive sales, free desserts and Champagne throughout the mall.
The common thread of all of the speeches was that the purpose of the event was not only to promote the newest trends to hit the runways for fall and winter, but also to boost the economy and stimulate the money flow within the industry and back to consumers.
In addition to the mayor, celebrity icons Nicole Richie, host of the event, and Randy Jackson were in attendance and gave speeches to the attendees. Other speakers included Lisa Love, Vogue’s West Coast editor, and William Taubman, the chief operating officer of Taubman Centers, which owns, manages and leases the Beverly Center.
In her speech, Love said, “(Your) purchase is going to help someone somewhere keep their job.”Following the speeches, the event continued with a luxury fashion show that featured clothing from Macy’s, Pollitix and Traffic. Many trends that were present in all the lines included sparkle, fur and chunky wool knits for women, and for men, dark colors, interesting collars and a vast collection of boots (think David Beckham street style).
Throughout the mall, stores were having large sales and contests. Stores as commercial as Forever 21 and H&M to stores as high-fashion as Louis Vuitton and Yves Saint Laurent participated in the event.Party-goers of all economic statuses could snag some great deals and shop alongside one another � a sight that is rare, but endearing to see.One event in particular was at Bloomingdale’s, in which they partnered with NBC to promote the new fall comedy Whitney, starring Whitney Cummings and Chris D’Elia. D’Elia had some funny points about his own style of fashion.
Los Angeles fashion event brings sexy back